What are Profiles and how do I use them?

A profile is one content brand — a grouping of the social channels that belong together. If you run a gaming channel on YouTube + TikTok and a cooking brand on Instagram, that's two profiles.

Why profiles matter

Every page in CreatorTrend — ideas, trends, competitors, calendar, analytics — shows data for the active profile only. This keeps each brand's niche, style, and plan separate.

Switching profiles

Use the dropdown at the top of the sidebar. The whole app immediately re-scopes to the selected profile.

Managing profiles

From the same dropdown you can create a new profile or edit an existing one (name and niche). Channels are linked per-profile from the Channels page.